We are very excited to reveal the shiny new Hong Kong Libraries Connect logo!
We were lucky enough to work with Derek Black, graphic designer extraordinaire, who walked us through the steps to create a logo that reflects the people and the values of our network. You might remember this post from last November describing one of our first meetings with Derek where he helped us brainstorm what we wanted our logo to represent. It was a long process, but we are extremely happy with the end result!
The finished logo is a modern abstraction of a library catalogue card, but it also evokes a door, symbolizing being open to new possibilities and opportunities. The colour is inspired by Chinese chops, and it also happens to be a trending colour for 2017-2018. It therefore represents both the heritage and contemporary outlook of the city in which we live and work. Finally, the English and Chinese typeface have been carefully chosen to mimic the attention-grabbing headlines used in newspapers of both languages.
The whole process taught us that a tremendous amount of thought, effort, and skill needs to go into a well-designed logo. Our enormous thanks to Derek for sharing your time and expertise with us!
We hope you like the new logo - you will be seeing a lot more of it! Let us know what you think in the comments below.